Black Friday is coming up, which means it’s time to start thinking about how to lure in new customers. But what about the old ones? The leads that have gone cold? It’s time to revive them! With these steps, you can turn those leads into loyal, happy customers this Black Friday.
1. Evaluate your Black Friday sale from the customer’s perspective
It can be easy to get wrapped up in our own ideas and promotions, but we have to remember what the customer actually wants. Take a step back and evaluate your Black Friday sale from their perspective. What do they need? What would make them happy? What kind of content or deals would they be interested in? By understanding what the customer wants, you can better cater your content and deals to them—reviving that old lead in no time.
2. Make an offer they can’t refuse.
Everyone loves a good deal, so make sure you’re offering your leads something they can’t resist this Black Friday. Whether it’s a discount on your products or services, or a free gift with purchase, make sure your offer is something that will grab their attention and make them want to do business with you.
3. Create Personalized Content
Once you understand what the customer is looking for, it’s time to start creating content that appeals to them. And we don’t just mean throwing together a generic email blast—we mean personalized content that speaks to their specific needs and interests. The more personalized the content, the more likely they are to read it and take action. So get creative! Write an irresistible subject line, include a personal story, or use images and videos to grab their attention. Whatever you do, make sure your content stands out from the rest of the noise in their inbox.
4. Use urgency and scarcity.
Urgency and scarcity are powerful psychological triggers that can prompt people to take action. Be sure to communicate why your offer is time-sensitive and why there are limited quantities available. This will create a sense of FOMO, that will motivate people to take action now.
5. Promote your offer everywhere.
Your potential customers should be seeing your offer everywhere they look. So, promote it on your website, social media, email list, ads, etc. The more touchpoints you have with potential customers, the better chance you have of driving conversions.
6. Be available.
During the BFCM weekend, it’s important to be available for your leads (and customers). This means having someone available to answer their questions, address their concerns, and close the deal. If you’re not available, they’ll likely move on to someone who is.
7. Follow up.
After you’ve made contact with your leads, make sure to follow up with them. This will help keep them top-of-mind and increase the chances of doing business with them down the road. A simple email or phone call should suffice.
Black Friday is the perfect time to revive those old leads and turn them into customers. By evaluating your sale from their perspective, creating personalized content, and reaching out to them directly, you’ll be well on your way to success this holiday season!