We’ve all heard the saying: “Content is king.” But just because it’s a common phrase doesn’t make it true.
The truth is that content is only as good as how you use it. And there’s no better way to get your content in front of more people than by using one of the most powerful tools in marketing today: lead magnets.
But what are lead magnets? And how can they help you drive sales?
Lead magnets are ways for your customers to give you their contact information in exchange for something valuable. This could be anything from an ebook, to a free trial, or even just an opt-in form on their website. The key here is that they’re giving you something valuable in exchange for something else that’s equally valuable—their name and email address.
It may sound simple, but there are a lot of moving parts when it comes to creating successful lead magnets. From designing the right incentive for your target audience, to choosing which platform will help you reach them most effectively—there are quite a few factors at play here!
Here are 3 lead magnets that reduce cost per lead on social media:
- Downloadable content: This includes PDFs, eBooks, and video training courses. Because they’re easy to consume and share, downloadable content can be a great way to get your audience excited about your brand and encourage them to share with their networks.
- Lead magnets that help the user solve a problem: A lead magnet that offers a solution to a problem you know your target market is having can be an excellent way to get users hooked on your brand. For example, if you run a pet supply store, providing a guide on how to train your dog could drive leads from prospective puppy owners looking for advice on how to train their new friend.
- Giveaways: Giving away something free can be a great way to boost awareness of your brand while getting people excited about interacting with it. If you’re not sure what kind of giveaway you should offer, consider giving away samples of products or services so that interested parties can try before they buy—and hopefully become long-term customers.
So here is how to get started with lead magnets:
The first thing you’ll need is a lead magnet—something that encourages people to sign up for your email list, like a free report or checklist. This should be something that’s relevant to your industry, but not too specific so that you’re only attracting prospects who are looking for exactly what you offer.
Next up, you’ll want to promote your lead magnet heavily on social media platforms like Facebook and Tik Tok. Be sure not to only promote one platform; reach as many people as possible by posting on several different platforms at once.
Finally, measure the results! What did these posts do for your business? How many leads did they bring in? If the results were positive, then keep doing what you’re doing—but if they weren’t so hot after all, consider changing things up next time around!